Homepage — shortlist

Four candidates from the full homepage comparison, narrowed down for review. Everything shown — copy, screenshots, the $0/$149/$449 pricing and its feature gates — is pulled from the real product, not invented.

Variation C

The Run

Not a feature page. The scroll is one real campaign — the same 25-HVAC-contractors prompt, followed down a numbered spine from the sentence someone typed to the first line of the email that gets sent. Every capability is shown at the moment it does its work.

Hero: asymmetric — headline left, live composer right
Feel: confident, evidential, "check the claim yourself"
Variation D

Source of Truth

C, plus the section it was missing: a provenance tree. One live Google Maps listing is the root, and every other field is drawn as a hop away from it — phone to WhatsApp, website to emails and socials, LinkedIn to decision makers.

Adds: icon-only data-lineage diagram, above the run
Feel: evidential — "here is where every field came from"
Variation E

Panels

D's content, chrome rebuilt on clay.com's structural moves: sections as stacked rounded panels, a category pill over a two-tone headline, a proof number beside each claim. Adds the three ways in (Campaign · Bulk · Enricher) with animated illustrations and a real mobile pass.

Rhythm: gradient → card → rail → dark → card
Feel: composed — each section is an object, not a stretch of page
Variation F

Wide Plates

D's content and argument unchanged, structural grammar taken from sardine.ai/bot-detection. Three fixed hairline rails run the whole page behind everything. The layout unit is a plate, not a card: full-column, tinted, borderless, holding its own copy and artifact, clipped by the plate's right edge.

Type: Schibsted Grotesk at 500, tracking closing as size grows
Feel: continuous — one sheet with things laid on it, rather than a stack of boxes

What's real on all four